Everyone is a brewer. The purpose of wine making is naturally to promote sales. In fact, every brewer will make wine under the name of his own wine, and the name of the wine is your brand!
How to build personal brand of pure grain wine with small brewing equipment
Of course, the name of wine should not be confused. There are many famous brands, such as Maotai, Langlang, Wuliangye, etc!
Most brands have their own unique channels
Take the name of colleague wine as an analogy: rice source original pulp, a product original pulp, Daji original pulp, etc., the main characteristics are original pulp, pure grain wine!
On the other hand, you can name the wine, but don't use it! Take the original rice flavor source pulp as an example. This name is given by colleagues themselves, but also used privately. There is no registered trademark and can't be protected by law. Who can use it? The registered trademark of alcoholic drinks is registered at level 33!
Alcohol trademark registration query
The name of a wine, who owns the production trademark of the wine, who is the name of the wine, the wine is true! Who is recognized by the state! Someone else uses the infringement act!
Check if the trademark you use is registered
On the trademark, let's talk about the sales of wine with the wine dealer.
Nowadays, most of the off-line sales of small wine shops are relatively large. In the Internet era, we make wine, in addition to focusing on off-line sales, online sales are also the market we must seize.
Offline liquor sales
Generally speaking, brand liquor uses its own website, as well as its Taobao store and Jingdong store
At the beginning of brewing with small-scale brewing equipment, our capital, manpower and material resources are limited. It is impossible to open online stores like brand liquor everywhere, but this does not mean that we will give up online sales.
We can apply for a free official account, or use social circles and friends circles as our breakthrough. Our wine is sold throughout the country.
Now in the teeth of the storm, tiktok Kwai wine is playing a part in the storm. When it's not too late, we can play on the small video platform like jitter, volcano, fast hand, and release some video related to wine.
Promote your wine through short video platform
Short video, this is now a lot of brewing equipment to make wine making friends are playing, while tiktok often brushes their wine videos when they are shaking.
I also paid a special visit to them, and many of them sold a lot of wine through these short video platforms.
The above is a detailed introduction of how to use the Internet to build your own brand and get more achievements. To learn more, please click /