Dealer friends, I think you have seen the intelligent vending machine. But have you ever seen intelligent vending machines? What changes will the emergence of intelligent vending machines bring to traditional wine marketing and what impact will it bring to traditional distributors?
Will the popularity of intelligent vending machines have a significant impact on the traditional business of wine dealers? Next, we mainly analyze the following aspects.
One is the important carrier of offline distribution.
Firstly, under the background of rapid development of new retail, major e-commerce enterprises have accelerated the offline market layout, intelligent vending machines will become an important channel for future wine sales. In the new retail context, Tianmao has deployed the city offline market; Taobao is also expanding the offline market in rural areas, while large e-commerce platforms such as Jingdong are also expanding the offline market. Therefore, large-scale e-commerce platform is an important way to expand the offline market, whether it is to expand offline physical stores or deploy intelligent wine vending machines and other offline terminal vending machines. Of course, these will have a certain impact on the profit model and marketing model of traditional distributors.
Second, the inevitable result of shared economy
Secondly, at present, sharing has become the mainstream trend of social development. The emergence of intelligent vending machines also reflects the shared economy model. The emergence of shared bicycles has brought a huge impact on the sales of traditional bicycle industry. In such a trend, will the appearance of intelligent wine vending machines have a fatal impact on the marketing model of traditional wine retailers? It is understood that the intelligent wine vending machines displayed in this wine exposition will be built in 2020, covering key cities in the country, adding more than 100,000 terminal retail networks, so that more consumers can enjoy more convenience. Jet's shopping experience and quality wine. While enriching wine marketing channels, we can further enrich the market order.
Therefore, in this case, dealer friends must change their traditional marketing concept. Actively integrate into the new marketing mode of "new retail". In the future, while e-commerce giants vigorously expand the offline market, the organic combination of physical distributors and e-commerce platform will be the mainstream trend of future development. Of course, this is also the future dealers in the face of these cooperation opportunities, we must grasp the place.
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