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8858cc永利的出现,会给经销商朋友们带来哪些改变?

发布于:2019-07-24 17:06:38  来源:

  经销商朋友们,我想你已经看到智能自动售货机了。但你见过智能8858cc永利吗?智能8858cc永利的出现,会给传统的葡萄酒营销带来哪些变化,会给传统的经销商带来哪些影响?
  Dealer friends, I think you have seen the intelligent vending machine. But have you ever seen intelligent vending machines? What changes will the emergence of intelligent vending machines bring to traditional wine marketing and what impact will it bring to traditional distributors?
  智能8858cc永利如此受欢迎,是否会对葡萄酒经销商的传统业务产生重大影响?下面,大家主要从以下几个方面进行分析。
  Will the popularity of intelligent vending machines have a significant impact on the traditional business of wine dealers? Next, we mainly analyze the following aspects.
  一是线下推广布局的重要载体
  One is the important carrier of offline distribution.
8858cc永利
  首先,在新零售快速发展的背景下,各大电商企业纷纷加快线下市场布局,智能售酒机将成为未来葡萄酒销售的重要渠道。在新的零售背景下,天猫已经部署了城市线下市场;淘宝也在农村拓展线下市场,而京东等大型电商平台也在拓展线下市场。因此,无论是拓展线下实体店,还是部署智能红酒售卖机等线下终端售卖机,大型电商平台都是拓展线下市场的重要途径。当然,这些都会对传统经销商的盈利模式和营销模式产生一定的影响。
  Firstly, under the background of rapid development of new retail, major e-commerce enterprises have accelerated the offline market layout, intelligent vending machines will become an important channel for future wine sales. In the new retail context, Tianmao has deployed the city offline market; Taobao is also expanding the offline market in rural areas, while large e-commerce platforms such as Jingdong are also expanding the offline market. Therefore, large-scale e-commerce platform is an important way to expand the offline market, whether it is to expand offline physical stores or deploy intelligent wine vending machines and other offline terminal vending machines. Of course, these will have a certain impact on the profit model and marketing model of traditional distributors.
  二是共享经济的必然结果
  Second, the inevitable result of shared economy
  第二,目前,共享已经成为社会发展的主流趋势。智能售酒机的出现也反映了共享经济模式。共享单车的出现给传统自行车行业的销售带来了巨大的冲击。在这样的趋势下,智能葡萄酒售卖机的出现是否会对传统葡萄酒零售商的营销模式产生致命的影响?据了解,本次酒博会展示的智能售酒机将于2020年建成,覆盖全国重点城市,新增10万多个终端零售网络,让更多消费者享受更便捷的购物体验和优质名酒。在丰富酒类营销渠道的同时,可以进一步丰富市场秩序。
  Secondly, at present, sharing has become the mainstream trend of social development. The emergence of intelligent vending machines also reflects the shared economy model. The emergence of shared bicycles has brought a huge impact on the sales of traditional bicycle industry. In such a trend, will the appearance of intelligent wine vending machines have a fatal impact on the marketing model of traditional wine retailers? It is understood that the intelligent wine vending machines displayed in this wine exposition will be built in 2020, covering key cities in the country, adding more than 100,000 terminal retail networks, so that more consumers can enjoy more convenience. Jet's shopping experience and quality wine. While enriching wine marketing channels, we can further enrich the market order.
  因此,在这种情况下,经销商朋友必须改变他们的传统营销观念。积极融入“新零售”这一新的营销模式。未来,在电子商务巨头大力拓展线下市场的同时,实体经销商与电子商务平台的有机结合将是未来发展的主流趋势。当然,这也是未来经销商在面对这些合作机会时,必须把握的地方。
  Therefore, in this case, dealer friends must change their traditional marketing concept. Actively integrate into the new marketing mode of "new retail". In the future, while e-commerce giants vigorously expand the offline market, the organic combination of physical distributors and e-commerce platform will be the mainstream trend of future development. Of course, this is also the future dealers in the face of these cooperation opportunities, we must grasp the place.
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